Pseudo-events are becoming pretty common. For those of you who are unfamiliar with the term, pseudo-events are organized to help create interest for certain things, usually, for an organization or a product. Probably one of the most well known forms of pseudo-event is the flash mob. A flash mob generally consists of a large group of organized people performing some sort of choreographed act: a line dance, freezing in place, or other similar things.
Everyone is probably familiar with the FabBoy Slim music video, the one of the dance troupe performing in front of a movie theater. That’s the basic idea.
Some student groups and student organizations at The University Of Winnipeg have held flash mobs at the U of W campus and other places around the city.
Even though the holidays are now over I figured I would look at a holiday themed flash mob that took place in Columbia, Maryland. The even was held at the Mall in Columbia on December 22, 2010. I group of several hundred people sang and danced to Brenda Lee’s Rockin’ Around the Christmas tree. The goal of the flash mob was to spread holiday cheer.
A group called Hocomojo organized the flash mob. Hocomojo, which stands for Howard County Mobile Journalism, is a group local to Howard County that promotes community engagement, involvement and esteem in Howard County, for Howard County.
The event was pretty successful, generating many links when searched on google.ca. There are some online news stories about the event in online publications. And the video has been posted on many different websites, including several blogs and You Tube. One You Tube video has over 50, 000 views and another nearly 69,000. Because the video has been posted so many times it’s difficult to get an accurate number of the actual total number of views. By judging how often the video comes up and how many stories there are about it I think they may have raised Christmas cheer in a few more places than just Howard County.
Here is the video.
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